TikTok is introducing a fresh option that allows them to reduce the quantity of artificial intelligence-produced media appearing in their feeds. This step comes as the service revealed that it now features in excess of 1 billion content made with AI.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a global launch. This advancement aligns with a rise in AI-generated material, spurred by new content generation software.
The Broader AI Trend
Studies have shown that almost a tenth of the fastest-growing video streams on a popular video site primarily display clips produced artificially. A large amount of this material is considered “AI slop”, a phrase for substandard, mass-produced content that is often nonsensical or dreamlike.
Our research shows that numerous viewers enjoy content created using AI tools, including digital art to science explainers, and we intend to provide users the option to adjust the amount of that, based on their own preferences,” said a spokesperson.
Scale of AI Content
The service shared that there are currently over a billion videos on its app tagged as artificially created. Collectively, more than 100 m pieces of content are uploaded to the app each day, making AI-generated material a limited part of its complete catalog.
User Control Features
Viewers will be able to limit or boost the amount of AI-generated videos they see by accessing the topic control setting in the application and choosing AI-made media. Other topics that currently be controlled under the setting include politics, clothing, cosmetics, and movement.
Content Labeling and Policies
TikTok’s guidelines require creators to identify convincing artificially created content, and it bans harmful fake videos of celebrities or crisis events. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.
In addition, the platform will now apply an “AI-made” watermark to content made using its own AI tools, or identified by an cross-platform project for recognizing AI-generated material. This measure is aimed to deter users from trying to bypass the disclosure requirement.
AI Literacy Programs
The company is also establishing a $2m AI literacy fund for experts and institutions to produce informative material about ethical AI use. This project will support non-profit groups focused on educating computer science.
Moderation Strategy
The platform has defended its moderation strategy, amid controversy over plans to cut jobs for numerous review team members in Britain. It is set to cut a significant number of roles in its content moderation department in the UK capital, with worker representatives and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A company official explained that human moderation would still have a role, but automated tools can shield workers by filtering out the most graphic content ahead of it has to be seen by staff. TikTok reported a significant reduction in shocking and graphic content handled by human moderators over the past year due to the use of its automated systems.
We believe it is crucial to combine humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is the area in which a lot of the machine support is really helping us process content quickly.”
